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Why Major Credit Card Lenders Are Ending Store Credit Card Partnerships in 2025

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As consumer trends shift and financial regulations tighten, many major credit card issuers are severing long-standing partnerships with retail stores and co-branded credit card programs. From Wells Fargo’s exit from Bilt’s rent rewards program to Goldman Sachs backing out of the Apple Card deal, this widespread disruption is reshaping how both consumers and businesses interact …

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