The game has changed when it comes to developing/retaining relationships with consumers. Smart content marketers understand that they’ve to be rapid on their feet, agile in their delivery of content, and savvy in their marketing plan.
To enhance your online user base and give your consumers what they need, you must be intimately engaged with your audience.
Utilize these tips to improve the content, enhance its delivery, and strengthen your returns.
Produce relevant content
As per the Marketing Insider Group, nearly half of customers will not spend time with branded content if it isn’t relevant to their interests. As a marketer, it is important to make good-quality content that’s relevant to potential consumers to gain their attention and establish trust. If your content isn’t relevant to your target audience, it’ll be nearly impossible for converting visitors into leads. In a globe filled with content, it may be a challenge to gain and keep your attention of the audience. Making content that’s useful to visitors will vastly improve your chances of building brand awareness and moving potential consumers more through the journey of the buyer. When making content, keep your preferences of persona, behaviors, and pain points in mind.
Think about what questions they’ve and seek to answer them through your content. Doing so will aid you to differentiate your brand, engage your audience, as well as increase prospects’ and clients’ trust in your company. Ultimately, when making content, consider the stage of the purchaser’s journey your reader is in. You should make different content for somebody who was unfamiliar with your brand than somebody who engaged with your content many times.
Integrate video and other multimedia into the content
Multimedia is paving the way in content, and it’s not going away anytime soon. For instance, video consumption is up to 75 million viewers daily in the United States alone.
To boost engagement levels, use:
Interactive text
Audio
Video
Images
Animations
One of the common ways to incorporate multimedia into your content plan is via the use of video. However, audio content is also getting growing. Take podcasts, for instance. Nearly six million Americans listen to their favorite podcast weekly, and 40 percent of those six million listen to more than one show.
Integrate audio and video into the content by:
Investing in video marketing as well as using it in blogs, on your site, and on social media. Begin small with FAQ videos, live video, and social media stories to get branded video content out there without breaking your budget. Making a podcast that educates listeners about topics within your industry and place of expertise is the best way for adding multimedia to your content. For instance, a communication software company, Slack, provides podcasts on communication and collaboration, while marketing experts Neil Patel and Eric Siu post short podcasts for marketers in their Marketing School. Neither one tries for selling listeners on their products, but rather offer valuable info so that when listeners are ready to make a buying, their brands are top of mind.
Provide Clear Guidelines
Content shared via your blog as well as social channels is a direct reflection of your business. Whether you are in charge of putting together your content, and you have a team of people helping you out, you want to provide clear guidelines and expectations about the look, feel, as well as the tone of the content you share. Not does this provide your consumers with a good understanding of who your business is and what you stand for, but it helps contractors deliver good content without as much back-and-forth.
Set Goals
If you do not know what you hope for achieving from content marketing, you are not going to achieve it. After narrowing your focus to some channels (for example, your Instagram, blog, YouTube channel), look at your stats and analytics, and set goals. Come up with a vision for where you need those channels for being in a year how some followers, how much traffic, and how much interaction. Then, break the annual goal with monthly milestones. Ultimately, determine what action items want for being completed every day and weekly to help you achieve your monthly and yearly goals. You may adjust your goal-setting as required, but vocalizing/writing down your goals is a sure step toward eventual success.
Engage with Your Audience
The way to give your audience what they need is to engage with them. Ask for review and pay attention to the comments and questions you receive. But beyond that, identify that your audience can be different through different outlets. For example, those who follow you on Facebook cannot be similar to those who follow you on Snap Chat. By repackaging your content for different audiences, you are more probably to relate to and engage with your consumers, as they need for being related to and engaged with.
Know Your Audience
For a successful content marketing strategy, you will need to be clear about who your audience is so you can make the right content to reach them.
Deliver the Right Content
To some people treat content marketing as a catch-all, videos, tossing blog posts, and whatever else out there is misguided if you build it, they’ll come approach. But successful marketing is about getting the right message at the right time to the right person.
Vary the format of your content
There are some ways to format compelling content, and seasoned content marketers take benefit of them all. Here are the most content formats that are recommended.
Try changing formats frequently to keep your content fresh:
How-to: Teach your readers how to do something. Instance: How to write an elevator pitch.
Listicle: Organize your content in a list. Instance: Top seven SaaS solutions for sales execs.
Compilation: Compile 3rd-party content on a topic. Instance: Important advice from 5 B2B sales experts.
Explanatory: Explain what something is. Instance: What’s a sales qualified lead (SQL)?
Thinkpiece: Share your observations or opinions. Instance: How social media revolutionized selling.
Why piece: Explain why something is. Instance: Why solution selling is efficient.
Profile and Feature: An in-depth look at a person, company, product, and trend. Instance: CEO John Doe knows how to find top sales talent.
Survey: Survey your readers with an embedded and linked form. Instance: What are the important skills to succeed in sales?
Q&A: A interview with somebody. Instance: An interview with Sales Exec Jane Doe on managing a worldwide team.
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YMA Financial helps a wide array of industries implement content marketing strategies that work for their unique audiences.