business pricing

Common Pricing Mistakes Entrepreneurs Make

A sound pricing structure helps companies generate sales and build loyalty. The wrong pricing structure leaves businesses struggling to service their consumers and reach profitability. When you make a pricing plan for your products or services, Avoid these common pricing mistakes.


To set realistic costs, you need to be familiar with all prices included in producing your product and service. This involves tracking costs such as the cost of parts and supplies and less tangible prices associated with the skills and knowledge you bring to the table. Few entrepreneurs set costs that don’t account for all of these expenses. They can forget to add in overhead like utilities, rent, and have difficulty putting a cost tag on the value of their time. One approach is to set an hourly wage to charge for services. They then multiply this figure by the total number of hours it takes to complete a job to determine a project’s overall cost.

Following the competition

If you will base the pricing structure on the competitions is risky because the prices that competitors calculate can have small relation to your own. They can pay suppliers less or more than you do, purchase different technology, and have large or small marketing budgets. That said, it does pay to know how much competitors charge so you may confirm that your costs are realistic for the market. If you notice figures are much lower than competitors’, inspect to make sure you have not left something out of the pricing equation.

Competing on price

Setting costs solely to beat the competition is a shaky proposition. You are bound to attract purchasers this way, but they’re unlikely to be loyal consumers. If the lowest price attracted them to your business, they can abandon the company when a less expensive choice comes along. A good approach is to differentiate your business from competitors in other ways, like superior client service, finer quality, and enhanced product features.

Pricing for Pay, Not Profit

Creative solopreneur professionals do not permit for profit in their businesses. When you set costs with your salary in mind, what you are not doing is pricing to invest in the business and let for growth activities. These growth activities marketing campaigns, hiring more help, certification programs, developing new products, and training. These are the things that’ll attain you from a business that’s slowly chugging along to a business that’s thriving. It isn’t about paying for labor; it is about making excess and abundance with the costs that you set. Do not goal for a trickle of business. Aim for abundance.

Trying to be the low-price provider

One of the most damaging clichés in business is the idea that the low cost gets a high volume.  The low pricing can be equal to a high volume idea, and it is an economics fundamental law, but it is for undifferentiated commodities, and not for your business or mine. Successful low-price plans are unusual. They take many capitals, resources, and visibility. What works for Costco as well as Walmart does not work for the corner store, few discount airlines, and gasoline stations, but those plans need much capital and very big scale implementation.

Pricing changes without justification

When your business begins to even slightly mess with product costs, your consumers will notice it almost immediately. Lowering and increasing the products or services value makes different reactions from your consumer base, but what they think is that changes were made because your business needs to make a high profit or that the product and service is not that better at all. To avoid this mistake, ensure that your consumers are appropriately informed of the reasons why you’re making adjustments to pricing to avoid the risk of losing them along the way.

Overvaluing your product

When your products are considered, sometimes passion gets in the way since you know the time and effort your business has done to make them, which makes knowing the difference between their personal worth as well as market worth quite tough. To avoid this, ensure that a reasonable cost is made by looking at and comparing specific market trends and the same products to yours. Overall, ensure to remember, your product isn’t worth what you think it’s worth, but rather what the market says it’s worth.

Underestimating Competition

Your business competitors are trying to gain the upper hand in the market and will frequently resort to using different pricing plans in a try to boost their sales more than yours. The continuous struggle for sales lets your business to get a feel for that market you’re in and lets you be more familiar and act faster if there are any economic shifts that occur in the market. So, ensure you do not go in blind and be on the lookout for whatever new plan your competitors are using and take benefit of anything that they can be missing out on.

A half-baked market researches

Many businesses determine their ideal consumer as the people who are willing to pay for their product and service so that they make sufficient of a profit from them. Though it is a sure way to earn a profit, it ignores those possible people who are probably more willing to make a buying. It pays to know your market, take time to research who purchases your products or services to help you get a good idea of whom you’re selling to.

Using costs alone as the basis for pricing

The cost of a product is not based on the price to make the product.  The market grows and evolves and your business requires to consider how costs will change as time goes on. The sales your business will get, vary depending on specific events in the market.  You will see how product sales change as your market grows and their requirements change. Remember to take all of these possible long-term impacts into consideration. Ensure that you cost products properly to your target markets.

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